DESIGNING VALUE – AWS CELEBRATES 30 YEARS
DESIGNING VALUE – AWS CELEBRATES 30 YEARS
In late 1994, two dedicated fenestration professionals, Gavan Pead and David McCleary, took a pivotal tour of Architectural Profiles Ltd (APL) in Cambridge, New Zealand. Inspired by APL's customer-focused business model, they envisioned bringing a similar approach to challenge the Australian market’s basic, outdated aluminium windows and doors that dominated at that time.
This vision led to the founding of Architectural Window Systems (AWS) in January 1995, with Pead as the first General Manager and McCleary as Head of Design. AWS launched with the release of the 502 sliding window and 541 sliding door – affordable, single-glazed products that immediately stirred the market. “In those days, profiles were hand-drawn, and every detail required precise verification,” McCleary recalls. Their commitment to quality was matched by strong supplier support, relationships that remain solid today.
To bring this customer-centric model to life, AWS built a robust network of independent fabricators across Australia, now exceeding 200, with unparalleled reach and service capabilities. Steve Butcher of Great Lakes Glass, an early adopter, recalls that “their passion was infectious, and if they were starting something new, I wanted to be part of it.”
AWS quickly became a trusted name in high-performance aluminium windows, with products designed to meet the needs of architects, designers, builders, and homeowners.
With the launch of ThermalHEART™ in 2007, followed by ThermalHEART™ commercial in 2012, AWS introduced its first thermally broken products, raising the bar for energy efficiency. In 2003, David’s son, Mark McCleary, joined AWS, continuing the family’s involvement in the company. In 2021, Mark took over the leadership of research and design, guiding the development of innovative window and door solutions. That same year, AWS introduced ComfortEDGE™, a significant step forward in thermal efficiency.
With additional ComfortEDGE™ products set for release in 2025, AWS continues to strengthen its commitment to energy-efficient solutions for the Australian market.
Reflecting on the success of the last 30 years, AWS General Manager Greg Taylor notes that “it’s our model that differentiates us. A supplier that is not only an extrusion supplier, but a reliable, supportive, engaged business partner that understands the need for continuous improvement”.
In 2025, AWS will continue to focus on improvement, introducing a class-leading digital environment for specifiers, fabricators, and staff, along with an automated workflow connectivity solution exclusively for AWS fabricators.